1. Introduction
This Privacy Policy describes how The Starter Cafe ("The Starter Cafe", "we", "our" or "us") collects, uses, discloses, stores and protects your Personal Data when you access or use our e-commerce platform, website and related services.
The Starter Cafe is a brand owned and operated by FirePitz Group ("FirePitz Group"). By accessing our website, placing an order, registering for our loyalty programme, subscribing to our marketing communications or otherwise interacting with us, you acknowledge that you have read, understood and agreed to the terms of this Privacy Policy.
This Privacy Policy shall be read together with our Terms & Conditions and is subject to the Personal Data Protection Act 2010 ("PDPA") of Malaysia and all applicable laws.
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2. Information We Collect
We may collect and process the following categories of Personal Data:
Personal Information
‣ Full name
‣ Mobile phone number
‣ Email address
‣ Billing address
‣ Delivery address
‣ Collection preferences
‣ Customer account information
‣ Loyalty membership information
‣ Order history
Transaction Information
We may collect information relating to your purchases, including:
‣ Products ordered
‣ Order value
‣ Delivery or self-collection selection
‣ Promotional code usage
‣ Reward redemptions
‣ Purchase history
Payment Information
Payments made through our e-commerce platform are securely processed by authorised third-party payment gateway providers integrated with Take App.
The Starter Cafe and FirePitz Group do not collect, process or store your complete debit or credit card information.
Technical Information
When you visit our website or ordering platform, we may automatically collect:
‣ IP address
‣ Browser type
‣ Device information
‣ Operating system
‣ Website activity
‣ Cookies
‣ Session information
‣ Referral source
‣ Analytics data
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3. How We Use Your Information
Your Personal Data may be collected, used and processed for the following purposes:
‣ Processing and confirming your order
‣ Preparing your order for delivery or self-collection
‣ Coordinating delivery through our logistics partners
‣ Processing payments
‣ Providing customer service and support
‣ Managing our loyalty programme
‣ Communicating order confirmations and status updates
‣ Responding to enquiries and feedback
‣ Improving our website, products and services
‣ Analysing purchasing behaviour and website performance
‣ Preventing fraud and unauthorised transactions
‣ Complying with applicable legal and regulatory obligations
‣ Protecting the rights, property and interests of The Starter Cafe and FirePitz Group
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4. Marketing Communications
Where you have provided your consent or where otherwise permitted by law, we may send you:
‣ Promotional offers
‣ Product launches
‣ Seasonal campaigns
‣ Limited-time promotions
‣ Loyalty programme rewards
‣ Birthday rewards
‣ Event invitations
‣ Newsletters
‣ Customer surveys
Marketing communications may be sent via:
‣ Email
‣ SMS
‣ WhatsApp
‣ Other digital communication channels
You may withdraw your consent or unsubscribe from marketing communications at any time.
Please note that transactional communications relating to your orders will continue to be sent where necessary.
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5. Payment Security
The Starter Cafe is committed to maintaining the security of your transactions.
Online payments are processed using secure payment gateway providers integrated with Take App.
Payment information is encrypted during transmission using industry-standard security protocols.
The Starter Cafe does not store your complete payment card information on its servers.
While reasonable security measures are implemented, no method of electronic storage or transmission can be guaranteed to be completely secure.
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6. Cookies
Our website and e-commerce platform use cookies and similar technologies to:
‣ Remember your shopping cart
‣ Save your browsing preferences
‣ Improve website functionality
‣ Analyse website traffic
‣ Measure advertising performance
‣ Enhance user experience
‣ Prevent fraudulent activities
You may disable cookies through your browser settings, although doing so may affect certain website functions.
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7. Third-Party Services
To provide our services efficiently, we engage trusted third-party service providers. These may include:
‣ Take App, as our online ordering platform provider
‣ Secure payment gateway providers
‣ Lalamove and other logistics partners for delivery services
‣ Google Analytics
‣ Google Tag Manager
‣ Meta Pixel
‣ TikTok Pixel
‣ Customer Relationship Management (CRM) and loyalty programme providers
‣ Email marketing service providers
‣ Cloud hosting and website infrastructure providers
These third-party providers may process Personal Data only to the extent necessary to perform services on our behalf and are subject to their own privacy policies and legal obligations.
The Starter Cafe is not responsible for the privacy practices or content of third-party websites or services.
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8. Your Rights
Subject to the PDPA and other applicable laws, you may have the right to:
Request access to your Personal Data
Request correction of inaccurate or incomplete Personal Data
Withdraw your consent to marketing communications
Request deletion of your Personal Data where permitted by law
Make enquiries regarding our processing of your Personal Data
We reserve the right to verify your identity before processing any request.
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9. Contact Us
If you have any questions regarding this Privacy Policy or your Personal Data, please contact us.
The Starter Cafe
A Brand Under FirePitz Group
‣ Email: hello@thestartercafe.com
‣ Website: https://www.thestartercafe.com
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10. Changes to this Privacy Policy
The Starter Cafe reserves the right to amend, revise or update this Privacy Policy at any time without prior notice.
Any amendments shall become effective immediately upon publication on this website unless otherwise stated.
Your continued access to or use of our website or e-commerce platform after any amendments constitutes your acceptance of the revised Privacy Policy.
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Last Updated: 3 August 2026
Effective Date: 3 August 2026
© 2026 FirePitz Group. All rights reserved.
The Starter Cafe is a brand owned and operated by FirePitz Group.
